By: Ryan Holiday

Perennial Seller: The Art of Making and Marketing Work That Lasts

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes--authors, entrepreneurs, musicians, filmmakers, fine artists--how a classic work is made and marketed.
In Hollywood, a movie is given a single weekend to succeed before being written off.

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Perennial Seller: The Art of Making and Marketing Work That Lasts
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