Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes pr
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Nam ut egestas nibh. Phasellus sollicitudin tempus neque quis gravida. Aenean a eros at ex pharetra suscipit. Proin iaculis ipsum ac ullamcorper pretium. Morbi ut leo eu felis commodo porta.
