- Mavis Gallant, Jhumpa Lahiri
By: Navi Radjou, Jaideep Prabhu, The Economist, Paul Polman
Frugal Innovation: How to do more with less (Economist Books)
Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global mark
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