By: Jean Storlie, Mimi Sherlock

Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving

Logic will get you from A to B. Imagination will take you everywhere. -Albert Einstein Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development.

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Once Upon an Innovation: Business Storytelling Techniques for Creative Problem Solving
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