By: Jeff Rosenblum, Jordan Berg

Friction: Passion Brands in the Age of Disruption

Advertising is one of the world's most beloved and glamorized industries.Hundreds of books, movies, and even reality TV shows are devoted to it. Itconsumes billions of dollars a year. But it has a dirty little secret: it is so wildlyineffective that it borders on a global scam. Research proves that

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Friction: Passion Brands in the Age of Disruption
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