By: Allen Gannett

The Creative Curve: How the Intersection of the Familiar and the Unknown Leads to Breakout Success

Marketing guru Allen Gannett overturns the mythology around creative genius, and reveals the real secret behind breakthrough commercial success--achieving the right balance between the unique and the familiar.

We have been lied to about the source of creative genius. We have been s

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The Creative Curve: How the Intersection of the Familiar and the Unknown Leads to Breakout Success
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