By: James Kalbach

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it s worse when people inside these companies can t pinpoint the problem because they re too focused on business processes. This practical book shows your company how to use alignment di

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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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