Made to Stick: Why Some Ideas Survive and Others Die

By: Chip Heath, Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its

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Made to Stick: Why Some Ideas Survive and Others Die

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