By: Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel

MKTG: Principles of Marketing

Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 8 delivers an engaging an accessible solution that is proven to improve retention and outcomes. This Kindle Interactive Edition includes media directly within the eTextbook and may include audio, video, and/or a

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MKTG: Principles of Marketing
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