- Asia Citro, Marion Lindsay
By: Arthur A. Thompson Jr., Margaret Peteraf, John Gamble, A. Strickland
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Overview: The 18th edition of "Crafting and Executing Strategy" represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding obj
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