Identity: Chermayeff & Geismar & Haviv

By: Ivan Chermayeff, Tom Geismar & Sagi Haviv

The NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun: Chermayeff & Geismar & Haviv created some of America's best-known logos.

Seminal New York design firm Chermayeff & Geismar & Haviv, founded by Tom Geismar and Ivan Chermayeff, has designed countless bran

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