By: Aswath Damodaran

Narrative and Numbers: The Value of Stories in Business

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers

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Narrative and Numbers: The Value of Stories in Business
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