Good to Great: Why Some Companies Make the Leap... and Others Don't

By: James C. Collins, Jim Collins

Good to Great: Why Some Companies Make the Leap... and Others Don't

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.
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Good to Great: Why Some Companies Make the Leap... and Others Don't

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