By: Rory Sutherland

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--"one of the leading minds in the world of branding" (NPR)--explores the art and science of conjuring irresistible products and ideas.

Sutherland,

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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