- Marcelle Bienvenu, Judy Walker
By: Rory Smith
Expected Goals: The story of how data conquered football and changed the game forever
Football has always measured success by what you win, but only in the last twenty years have clubs started to think about how you win. Data has now suffused almost every aspect of how football is played, coached, scouted and consumed. But it’s not the algorithms or new metrics that have made this
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